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Keeping fit and healthy has become even more important to everyday life than it was in the 80s and 90s, when spandex, sweatbands and Mr Motivator attempted to get the nation moving.

But, fitness and health does not just mean gyms, sweating, sweating in gyms and downing vegetable smoothies, as increasing numbers of people are turning to other forms of indulgence to make themselves feel better – including massages and beauty treatments at health spas.

While it is unlikely to help you shed the pounds naturally, a visit to today's health spa could literally cut off the pounds with the latest in medical technology giving punters a full makeover "while you wait".

Spas were traditionally the reserve of pampered women and a few brave men, mainly consisting of lotions, potions, massages and the odd waxing.

However, modern health spas contain everything from dermatologists to plastic surgeons to help the wealthy and able to leave feeling, and looking, a million dollars. But for most spas, especially those with franchising opportunities, the attraction of affordable luxury is the key, with facials, waxing and cosmetics attracting huge numbers of customers.

As US-based MedSpa, one franchising company, puts it: "Humankind's most powerful urges: vanity, and the quest for immortality; wrap those two in a franchising model and you have a recipe for success."

Well, immortality aside, and the quest for vanity is certainly a big money spinner. Millions of dollars are spent in the US each year on spa treatments – and its not just women. In 2004, one in four of MedSpa's customers were men with the number rising year on year.

Services offered at most spas include skin care and beautification; as well as weight loss and exercise, meaning not only the fairer sex is interested in the benefits of a full spa treatment.

But what are the advantages for potential investors? Smaller spas can operate in inner city locations meaning footfall can be high – and with membership schemes, customers are often guaranteed. However, a relatively high set up cost can often put investors off, with the starting capital investment of around $150,800 to $224,600 often a stumbling block.

However, training and support, as well as marketing and advertising help are huge bonuses for this sector. Anybody interested in making the most of the industry needs to research their finances thoroughly and make sure they have an avid interest in the health profession.

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