Tuesday, October 24, 2006

 

Sign/printing business opportunities

Although sign and printing business opportunities may not initially be the first port of call when developing a business scheme, they are a market that could be potentially lucrative if approached in the right way. ProntaPrint, for example, is a well-known brand and can be seen in many locations on the high street.

What must be borne in mind is that there will always be a demand for printing by businesses. Many need to spend a lot of time and money on advertising and integral elements of this involve posters, leaflets and business cards.

Due to the fact that printing is a necessity, it is an area that is commonly outsourced by a company as the equipment and manpower to do certain printing tasks may not be in force. Therefore, sign and printing franchises could be a significant money spinner.

Another key factor linked with growth in this sector is the rise in popularity of the digital camera. Superb quality photographs and prints can be created in a short space of time and are, to some extent, overtaking photo development stores as the prime place where prints are produced.

An example of a successful printing franchise is US-based Business Card Experts which provides business cards for individuals and companies. It has developed technology that allows thousands of business cards to be printed out on a daily basis and an initial investment if US$10,000 drop the US is required.

An advantage of moving into this sector through franchising is the fact that companies such as Business Card Experts provide ongoing training and support alongside a proven track record of success in its field. Additionally, the job can be home-based which means that with effective business planning, hours can be chosen to suit the individual and the time and expense of travelling to work is eradicated.

The aforementioned ProntaPrint currently has around 175 franchises across the UK and Ireland. With 35 years of experience in this field, the company has a very good reputation that can be taken advantage of and when combined with hard work and determination could prove very fruitful for the franchisee.

Sign A Rama is a US-based sign franchise that is operational in 600 locations in 22 countries. A company of this size offers the benefit of a tried and tested business formula that can offer quick returns. A store is needed from which to trade from and support with this and every aspect of running the business is provided.

Another benefit of franchising in this sector is that with some of the work being Business-to-business and client focused, once one company comes onboard, it seems inevitable that word of mouth will spread if the level of service remains high.

By taking advantage of a companies company's established reputation, therein lies the beauty of franchising. Companies such as the ones described above obviously want the franchise to be a success and so every provision will be provided in order to lay down an efficient framework to maximise profits.

Copyright Adfero Ltd 2006

http://www.franchisedirect.com

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