Franchise Information, advice and news.

Despite the rise of more exotic takeaways, fried chicken remains a trusty old favourite for the masses – and spreading your wings to become a fried chicken franchisee could have you strutting like a rooster in a hen house when the money comes rolling in.

Fried chicken is a popular choice for busy workers looking for a scrumptious lunch, as well as for families wanting to feast on a delicious dinner and for late-night revellers needing a tasty treat on the way home.

So with an ever-growing (and always hungry) market, choosing a fried chicken franchise could prove a lucrative investment indeed.

But there are a few important factors to consider so as to ensure you don't run around like a chicken with its head cut off when you open your fried chicken restaurant.

As with most fast food franchises, location is everything for the fried chicken restaurant franchisee and knowing your customer is an essential consideration before making this choice. Whether you would like to tap into the family market – where diners value good value and a relaxed atmosphere – or the late-night sector that involves long hours, remember that your intended client base will determine the best place to set up shop. And location is of the utmost importance for success.

Experience of the food industry could prove invaluable to franchisees, as would business management skills and the ability to work well with a team, including the hiring and training of staff members.

However, the franchiser's role in this regard is often very useful, as most fried chicken franchisers will offer franchisees initial training and induction to the business, as well as ongoing support.

Assistance will usually be given with the advertising and marketing of the fried chicken restaurant, while many franchisers will be available for on-site support with the opening of your restaurant.

Many fried chicken franchises also boast their own secret recipe to get their chicken tasting unique – which is something that can be used to set your fried chicken franchise apart from the rest.

Apart from the unique recipes used by various fried chicken franchises, the menus at different restaurants are constantly changing and expanding – something which the potential fried chicken franchisee should stay abreast of.

Long gone are the days when fried chicken franchisees only had to know about breasts, thighs, wings and legs. Today's fried chicken franchisees also offer chicken strips, nuggets, popcorn chicken, buffalo wings, chicken burgers and even chicken fries.

Many fried chicken franchisees also aim to get the edge in the market by offering fish, kebabs, hamburgers, fries and other cuisines on their menus.

But the bottom line is that chicken's popularity continues to grow, so as a fried chicken franchisee you could sit back and count your chickens as they hatch.

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