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It's not just Homer Simpson who loves donuts. People everywhere are munching on these sweet treats and the demand is growing fast. In fact figures show that Americans eat close to ten billion donuts every year, and there are now hundreds of different varieties available meaning consumers have more choice than ever before.

According to Gaebler Ventures the donut market in the United States is worth a huge $3 billion dollars, and so it goes without saying that it could be a lucrative industry for budding entrepreneurs to get involved in.

Indeed opening up a donut franchise could be the opportunity many food lovers have been waiting for. Despite the headlines about low-carb diets it looks as though there is a solid future ahead for donut franchises, and savvy entrepreneurs could be wise to invest.

A donut franchise is likely to succeed in most areas, since America's love for donuts seems to transcend cultural, social and geographical differences. But it is important that potential franchisees conduct plenty of research to determine the level of consumer demand in their chosen town or city before going ahead. Those who fail to do so could soon discover a rather large hole in the middle of their business plan.

Similarly, local competition could stifle the success of a new donut franchise if left unchecked, so franchisees should make sure they are offering something new and exciting that will set them apart from their rivals.

There is a huge array of donut franchise opportunities out there, from traditional jam filled varieties to more innovative creations, so franchisees are sure to find something to suit their lifestyle as well as their budget. But it must be noted that a donut franchise is a big investment and the decision to run one is not one that should be take lightly.

Indeed the start up costs may be quite significant, and franchisee will have to commit themselves to paying every day outgoings too. Therefore hard work and dedication are essential if franchisees hope to turn their investment into profit.

However going the franchise way means entrepreneurs will receive full training and ongoing support from the parent company, making the job a little less stressful and giving them more time to settle in. They will also benefit from an established brand name and full marketing support, making attracting hungry customers that much easier.

Franchisees in the donut industry should have a good head for business and an ability to effectively manage employees, and while previous food industry experience is not essential it will help to understand the basics when it comes to health and safety and other issues relating to the preparation of food.

The most important skill of all however is an ability to engage with customers and make sure they are happy with both the food and the service they receive. If customers are disappointed they are unlikely to return, and building up a loyal customer base is perhaps one of the biggest challenges a franchisee will face.

All in all, for those with the skills, the will and the determination to run a successful donut empire, a franchise could turn out to be a lucrative opportunity. Indeed industry observers agree that donuts are a personal indulgence that will continue to overshadow concerns about expanding waistlines well into the future.

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